You can taste it in every sip—pure, crisp, and vapor-distilled. Smartwater is a brand that breaks convention.

To match that spirit, we launched a summer program that felt just as elevated. In partnership with world-renowned actress Zendaya and premium travel brand Modern Adventure, we gave shoppers the chance to win a trip of a lifetime to a destination of their choice—an unforgettable experience inspired by smartwater’s bold, refined edge.

My Role: Creative Direction, Design, Concept Ideation