Hi I’m Candace!
Hi, I’m Candace Gebbia, a multidisciplinary creative with over 15 years in advertising and more than 13 years as a makeup artist in the beauty industry.
I have worked with some of the world’s most recognized brands including Coca-Cola, PepsiCo, L’Oréal, ESPN, MilkPEP, Scotts, Intel, and Molson Coors. Most recently, I was Creative Director at VML, where I led shopper marketing and omnichannel campaigns, blending design, storytelling, and strategy to drive impact in retail and beyond.
I specialize in commerce and brand experiences that connect emotionally and perform strategically while often tapping into culture through sports, entertainment, and lifestyle partnerships. I have built a career around pushing ideas forward from pitch to execution and mentoring teams along the way.
I am also a former college athlete with a lifelong passion for health and wellness. That drive shows up in everything I do, in my work ethic, my creativity, and how I collaborate with others.
Beyond branding, I am a longtime beauty lover and pro makeup artist. I see beauty in the details, whether it is a perfectly built visual system or the right swipe of eyeliner.
Feel free to explore my makeup site, which I designed and built from the ground up, and don’t hesitate to reach out. I’d love to connect!