The fashion behind the Games has been a global conversation for decades. In 2024, Coca-Cola and the Olympics brought that energy to foodservice with an exclusive capsule collection giveaway. Fans who purchased a Coca-Cola fountain drink had the chance to win limited-edition Olympic gear, blending style, sport, and refreshment in one iconic moment.

I created the shopper toolkit that brought this promotion to life. From in-store signage to digital assets, the toolkit gave foodservice partners everything they needed to drive engagement and spark excitement around the partnership.