https://www.candacegebbia.com/contact daily 0.75 2020-09-24 https://www.candacegebbia.com/about daily 0.75 2025-06-27 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/7af533ab-c2be-4240-8998-35c968e8e5a6/Screenshot+2025-05-21+at+3.07.45%E2%80%AFPM.png About - Hi I’m Candace! Hi, I’m Candace Gebbia, a multidisciplinary creative with over 15 years in advertising and more than 13 years as a makeup artist in the beauty industry. I have worked with some of the world’s most recognized brands including Coca-Cola, PepsiCo, L’Oréal, ESPN, MilkPEP, Scotts, Intel, and Molson Coors. Most recently, I was Creative Director at VML, where I led shopper marketing and omnichannel campaigns, blending design, storytelling, and strategy to drive impact in retail and beyond. I specialize in commerce and brand experiences that connect emotionally and perform strategically while often tapping into culture through sports, entertainment, and lifestyle partnerships. I have built a career around pushing ideas forward from pitch to execution and mentoring teams along the way. I am also a former college athlete with a lifelong passion for health and wellness. That drive shows up in everything I do, in my work ethic, my creativity, and how I collaborate with others. Beyond branding, I am a longtime beauty lover and pro makeup artist. I see beauty in the details, whether it is a perfectly built visual system or the right swipe of eyeliner. Feel free to explore my makeup site, which I designed and built from the ground up, and don’t hesitate to reach out. I’d love to connect! 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Foodservice https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601572513583-OZBESLNU6YIDELPIOLQK/QTJ194385_TacoJohns_Dew_CupWrap_VcgFINAL2.png My Work - Foodservice https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601604685999-CTQ4IZI2BGZHVKLD9V4R/CANDACE+FREEBIRDS+KV2.png My Work - Foodservice https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601607526064-92FFOSH2B50LVIUCU8YD/BUFFALO.png My Work - Foodservice https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601604702727-59YGPM58U2V5RIV2RF3K/CANDACE+FREEBIRDS+KV.png My Work - Foodservice https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601242583220-TVYUZEX9XCENOYFY85X2/they+score3.jpg My Work - Foodservice https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601242589911-Y7ZAIST1R30VGC3H4RBA/they+scorenew.jpg My Work - Foodservice https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601607526069-X8AT6I76HZ5NIGIEH3C1/BUFFALO2.png My Work - Foodservice https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601638738943-WBY0NEF71ZIZOEICVHP4/picture2.png My Work - Foodservice https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601638751862-BVUC5835XCHGQ32U95JY/picture1.png My Work - Foodservice https://www.candacegebbia.com/portfolio-1/pepsi-vegas-takeover monthly 0.5 2020-10-02 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601343699782-AHDKXLSHQOSHSXCBQQ90/VGE009578_Pepsi_LasVegasTakeOver_Billboard_Mockup_01.png My Work - Pepsi Vegas Takeover https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601656851377-QKDFXCIK2EY61334D21H/vegas1.png My Work - Pepsi Vegas Takeover https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601656856327-XIED96DE1WFE3L48AFR8/vegas2.png My Work - Pepsi Vegas Takeover https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601656855412-PIKHQNSUGMNXCJOG9K5X/vegas3.png My Work - Pepsi Vegas Takeover https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601656847167-B017MUVEC7ZVB18DSADG/vegas4.png My Work - Pepsi Vegas Takeover https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601656855394-VR4MCA3GYQ44MIFV61Z5/vegas5.png My Work - Pepsi Vegas Takeover https://www.candacegebbia.com/portfolio-1/new-portfolio-item-3 monthly 0.5 2025-07-11 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601655132453-QLQVAEGD9V8AX477BK4U/XAH195338_POLLING+WIDGET2.jpg My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601655659260-L13O6YLOK5SX6W6VCV77/DSC_1523.jpg My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601606863285-LK99LSMPHLFXJKJ20RE3/Screen+Shot+2017-07-04+at+10.16.14+PM.png My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601655249183-FWXA0YMJFN13VHWWH5GX/Screen+Shot+2020-10-02+at+11.57.21+AM.png My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601655655720-NXINCS3Z9K3B5QMDU1LO/DSC_1603.jpg My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601655249186-5P7UYV7EJZRMBVWQJLAW/Screen+Shot+2020-10-02+at+11.57.13+AM.png My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601655669299-N5MCB60WZPHY4EA5VFL4/DSC_1462.jpg My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601655250630-CW8CY9Y3JPRY63VIZUNO/Screen+Shot+2020-10-02+at+11.56.45+AM.png My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601655671560-O891JEVC1EIPQC55W5TT/DSC_1373.jpg My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601655675714-OVOYKLCICCDJTL3IYGYX/DSC_0903.jpg My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601656053312-298RAT05R1JWQWQIJDRZ/Screen+Shot+2020-10-02+at+11.57.51+AM.png My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601656067448-QE5OMX6DBQ74PKEATXOE/Screen+Shot+2020-10-02+at+11.57.29+AM.png My Work - Hershey Park https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601656136288-IP18OGL0Y3UTK949VWT9/Screen+Shot+2020-10-02+at+11.57.01+AM.png My Work - Hershey Park https://www.candacegebbia.com/portfolio-1/pepsi-and-patriots-partnership monthly 0.5 2020-10-02 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601244086153-2E9HXZFUF445E5L3TXAY/picture2.png My Work - Pepsi / NFL https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601638189197-HT9F46E1AX6ME71CMSIR/chargers3.png My Work - Pepsi / NFL https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601244800362-VZJUT8Y2KUHVA59U1GX0/picture2.png My Work - Pepsi / NFL https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601606117443-YVP2HCBTWW1SMZTYCY25/wicked+good.png My Work - Pepsi / NFL https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601638187790-9SB7ZX00BF20ACQ9H2TQ/chargers4.png My Work - Pepsi / NFL https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601606119049-9KZ4XFGHGQQ6QV6GRE1R/wicked+good2.png My Work - Pepsi / NFL https://www.candacegebbia.com/portfolio-1/mtn-dew-national-western-stock-show monthly 0.5 2020-10-02 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601245525535-B0OI8EKJGASW0J618EPM/XMB200475_GENERIC+CG.png My Work - Mtn Dew: National Western Stock Show https://www.candacegebbia.com/portfolio-1/pepsi-cares monthly 0.5 2020-10-02 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601174382974-3J2PMYDZMX0TW62CD089/PEPSI+CARES1.png My Work - Pepsi Cares Campaign - Pepsi Cares Pepsi was born in the Carolinas and is loved in the Carolinas but there was an opportunity to strengthen the bond with the brand and the community even more. This campaign increased brand affinity by going beyond “declarations of birthplace” and begin to actually act like a “hometown hero” Our campaign truly made an emotional impact with the locals, and is still going strong today pepsicares.com https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601211005693-UF95PRLPWJHWSMTDCJKZ/CBP012070+MINIPOLE.png My Work - Pepsi Cares Campaign https://www.candacegebbia.com/portfolio-1/craft-kits monthly 0.5 2020-10-02 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601641053838-3HOTM7XKQ4GVJE8R896S/CRAFT+KITS++BUNDABERG.png My Work - Craft Kits https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601641089044-RPQC65VRWLV4DM3QRHZD/CRAFT+KITS++CALEB%E2%80%99S+%2B+STUBBORN.png My Work - Craft Kits https://www.candacegebbia.com/portfolio-1/florida-international-university monthly 0.5 2020-10-02 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601637377140-KKJXUIMH7ARYZZLJN9RR/XNT220028_Hispanic_Grad_KV_cg_moreblue.png My Work - College & Universities https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601637609844-CO93PX74YZQHH5SR62P7/LOUISVILL+1.png My Work - College & Universities https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601607930866-ZK56GCAXXW9XKBSLTVB0/VSE197733_POSTER4.png My Work - College & Universities https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601637369803-6LRNVWYUV7O2L5ILSBQ9/XNT220028_Hispanic_Grad_KV_CG2.png My Work - College & Universities https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601607931187-8A90L871OEANYV098D4T/VSE197733_POSTER5.png My Work - College & Universities https://www.candacegebbia.com/portfolio-1/pepsi-multicultural monthly 0.5 2020-10-02 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1600964535824-KILJQN8JUF1ONVWHURHH/pasted-image.png My Work - Pepsi: Día De Los Muertos https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1600970864389-DF2MBHXE1TMRG9IL64GL/CBP013376_2020_DiaDeLosMuertos_HispanicProgram_CG3.png My Work - Pepsi: Día De Los Muertos https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1600966446812-IAJVDLS81HSYJO7A2FPP/MinipolE+VECTOR1.png My Work - Pepsi: Día De Los Muertos https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1600966455241-JUNRJB30MRGIDD4IKFQC/Minipole+no+save.png My Work - Pepsi: Día De Los Muertos https://www.candacegebbia.com/portfolio-1/old-work monthly 0.5 2020-10-02 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601573886419-479FRFZOKG1UZPQCNI2X/PSS084801_lay_trb_Amp.jpg My Work - Old Work https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601604133053-8YU1QBL5R4S598G94E3S/XAI199404_case+card_CG5.png My Work - Old Work https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601605714650-7O20SDM0WGAAZ45JFA42/tl_pbc_chicagomeeting_HD2-36.png My Work - Old Work https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601573889906-J4VZM0BQ3K5D3H4YRU6T/PSS084801_lay_trb_Sabres.jpg My Work - Old Work https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601604533747-0G7QF048GEKSAXXFYB1X/dcunited.png My Work - Old Work https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601605823614-GCUY7IT277AH8SVPUCWX/tl_pbc_chicagomeeting_HD2-92.png My Work - Old Work https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601573925813-0BCVJ1DX7VT0MFML49M9/ETIQUETTE+FOR+THE+FAN.jpg My Work - Old Work https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601602251957-2C5RFZJBM41IWPUHXUC2/walmart.jpg My Work - Old Work https://www.candacegebbia.com/portfolio-1/logos monthly 0.5 2025-06-29 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/a772ca22-f585-47f1-b665-18986fde04bc/6.jpg https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/7bdffa71-bf10-4ddd-aaf5-34f9df2813b9/LISA+FINAL.png https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1be98bcb-12e4-41fe-a21c-6f31b67c6b8c/logo.jpg https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601605152943-MRUFQO9T9EQV5XV4QR4S/LOGOS2.png My Work - Logos https://www.candacegebbia.com/portfolio-1/new-portfolio-item-2 monthly 0.5 2020-10-01 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1601578644399-7HLD8GRT2F7G3LUGBGKM/AQUARIUM.png My Work - Pepsi: Aquarium Fountain Wall Graphics https://www.candacegebbia.com/portfolio-1/inspiring-woman-of-color monthly 0.5 2020-09-28 https://images.squarespace-cdn.com/content/v1/5f680172ed485d0ffec155d5/1600966962449-R2FIKK0F6PRY3ZMFFT8L/lv.png My Work - Voices Of Change - Voices Of Change This was an illustration I did for Black History Month. The concept was “voices of change” I chose Emmy-nominated actress, documentary film producer + prominent equal rights advocate Laverne Cox. When I need hope, I look to the history of black brilliance. -Laverne Cox https://www.candacegebbia.com/portfolio-1/project-one-f5w4d-azptc monthly 0.5 2023-01-18